About us

About Us

Our Mission

Placer Valley Tourism's mission is to generate incremental room nights in hotels within PVT's geographic footprint . . . the cities of Roseville, Rocklin, and Lincoln, California. We recruit a wide variety of events, from corporate to athletic to performing arts activities to our area. We provide grants to some events, depending upon how many room nights they generate, and when they occur. Email Kim Summers for information on how to apply for a grant.

The Organization

South Placer Tourism, Inc., doing business as Placer Valley Tourism (PVT), is a Business Improvement District (BID), formed in 2004 by the City of Roseville under provisions in the California Streets and Highways Code Section 36500-36504, which is known as the "Property and Business Improvement District Law of 1994". The organization is classified for tax purposes as a 501(c)6.

The geographic footprint of PVT consists of the three cities of Roseville, Rocklin, and Lincoln, California. PVT exists to market the three-city region as a tourism destination in order to generate incremental room nights in hotels in the cities. Each hotel property within the footprint pays a $6.50 assessment into the BID for each paid room night in the respective hotel.

Our monthly committee agendas for Events Committees, Executive Committees and Board Meetings can be found at the bottom of this page.

Click here for the 2017 Welcome Guide. Click here for the 2016 Annual Report.



What We Do

At Placer Valley Tourism, your success is our joy. Below is a partial list of services that we offer to allow you to focus on other aspects of your very special event.

  • We search nationally, regionally, and locally for outstanding events to recruit and serve
  • We appreciate the tourism value, number of room nights and economic impact of events
  • We assist event planners by matching our facilities with your needs
  • We will request competitive proposals from every Placer Valley hotel to assist you
  • We build event-specific web pages, complete with area information and the convenience of clicking all the way through to booking accommodations without leaving the site
  • We provide financial grants to assist significant tourism generating events
  • We provide media relations and publicity assistance
  • We offer hospitality volunteers for selected significant events

Our Core Values

The staff of Placer Valley Tourism pledges its commitment to these Core Values:

TEAMWORK. We strive for the highest possible level of internal and external customer service as we work as a team to add value to one another, to achieve our mission, and to serve others.

INTEGRITY. We are authentic: what we say is what we do! You can count on us to fulfill our commitments and to strive to exceed them. Honesty, fairness and reliability are a vital part of our foundation.

PASSION. Each of us is entirely devoted to our role on the team. We are passionate about what we do; we enjoy helping you to create meaningful, unforgettable memories. (And we know that sometimes we have to be just a little weird to make your dreams come true!)

VISION. We love and believe in our region! We have the courage to dream BIG, to be innovators, to face challenges and to fulfill our role in providing exceptional hospitality to visitors. We are committed to growing the economic health of our region through tourism.

WORK ETHIC. We are dedicated to diligently planning and working hard to achieve over-the-top success in every program and event we touch!


Board of Directors


Heather Hilton, Chair

Regional Sales Support Manager, Tharaldson Hospitality Management


Ron Berger, Vice Chair

Area General Manager, Heritage Hotel Group


Wendy Gerig, Secretary

CEO, Roseville Area Chamber of Commerce


Jeff Dubchansky

Commissioner, USA Softball of Sacramento


Jessica Sacci, Past Chair

Regional General Manager, Courtyard by Marriott


Bob Romness

Volunteer, Lincoln Chamber of Commerce


Lauryl Hernandez

General Manager, Hyatt Place


Dominick Casey

Assistant City Manager, City of Roseville


Holly Hofmann

General Manager, Staybrige Suites


Jenna Smith

General Manager, Hilton Garden Inn


Troy Holt

Director of City Commerce and Communications, City of Rocklin


Merlyn Landacker

General Manager, Holiday Inn Express Lincoln


Shawn Tillman

Economic Development Manager, City of Lincoln


Stephen Makis, Treasurer

Personal Insurance Specialist, Brown & Brown Insurance

(Rocklin Chamber Seat)


Tami Caufield

General Manager, Holiday Inn Express Rocklin



Meeting Agendas

PVT Executive Committee Meeting 03.15.18

PVSC Executive Committee Meeting 03.15.18