About Us

Our Mission

Placer Valley Tourism's mission is to generate incremental room nights in hotels within PVT's geographic footprint . . . the cities of Roseville, Rocklin, and Lincoln, California. We recruit a wide variety of events, from corporate to athletic to performing arts activities to our area. We provide grants to some events, depending upon how many room nights they generate, and when they occur. Email Kim Summers for information on how to apply for a grant.

Our Purpose

The greater longterm purpose of Placer Valley Tourism is to advance the tourism industry in our region by advocating and assisting in the development of major tourism facilities and attractions, including large hotels, conference and convention space, sports tourism facilities, universities, major museums, and visual and performing arts facilities.

The Organization

South Placer Tourism, Inc., doing business as Placer Valley Tourism (PVT), is a Business Improvement District (BID), incorporated in 2004 by the City of Roseville under provisions in the California Streets and Highways Code Section 36500-36504, which is known as the "Parking and Business Improvement Law of 1989". The organization is classified for tax purposes as a 501(c)6.

The geographic footprint of PVT consists of the three cities of Roseville, Rocklin, and Lincoln, California. PVT exists to market the three-city region as a tourism destination in order to generate incremental room nights in hotels in the cities.

Each hotel property within the footprint pays an assessment into the BID for each paid room night in the respective hotel. In Roseville, the assessment is $1.50 per each room night. In Rocklin and Lincoln, the assessment is $1.00 per each room night. 2011 Annual Report

Our monthly committee agendas for Events Committees, Executive Committees and Board Meetings can be found at the bottom of this page.

Staff

David Attaway, CEO
Donna D. Dotti, Director of Sales
Kim Summers, Sports Marketing Relationship Manager
Stacey Huerta-Moore, Administrative Coordinator

What We Do

At Placer Valley Tourism, your success is our joy. Below is a partial list of services that we offer to allow you to focus on other aspects of your very special event.

We search nationally, regionally, and locally for outstanding events to recruit and serve
We appreciate the tourism value, number of room nights and economic impact of events
We assist event planners by matching our facilities with your needs
We will request competitive proposals from every Placer Valley hotel to assist you
We build event-specific web pages, complete with area information and the convenience of clicking all the way through to booking accommodations without leaving the site
We provide financial grants to assist significant tourism generating events
We provide media relations and publicity assistance
We offer hospitality volunteers for selected significant events
We have the ability to offer bundled marketing opportunities (for example, accommodations and event tickets) through our website

Our Core Values

The staff of Placer Valley Tourism pledges its commitment to these Core Values:

TEAMWORK. We strive for the highest possible level of internal and external customer service as we work as a team to add value to one another, to achieve our mission, and to serve others.

INTEGRITY. We are authentic: what we say is what we do! You can count on us to fulfill our commitments and to strive to exceed them. Honesty, fairness and reliability are a vital part of our foundation.

PASSION. Each of us is entirely devoted to our role on the team. We are passionate about what we do; we enjoy helping you to create meaningful, unforgettable memories. (And we know that sometimes we have to be just a little weird to make your dreams come true!)

VISION. We love and believe in our region! We have the courage to dream BIG, to be innovators, to face challenges and to fulfill our role in providing exceptional hospitality to visitors. We are committed to growing the economic health of our region through tourism.

WORK ETHIC. We are dedicated to diligently planning and working hard to achieve over-the-top success in every program and event we touch!

Board of Directors

	Aaron Saliba, Chairperson Regional Manager, Rim Hospitality (916) 772-9900		Jessica Sacci, Vice Chairperson Regional General Manager, Courtyard by Marriott (916) 772-5555
	Jeff Dubchansky, Treasurer Commissioner, Greater Sacramento Softball Association (916) 622-9060		Doug Brown, Secretary Recreation Supervisor, City of Lincoln (916) 434-3222
	Sharon Manke, Immediate Past Chair General Manager, Staybridge Suites (916) 781-7500		Bob Romness CEO, Lincoln Chamber of Commerce (916) 645-2035
	David Huber General Manager, TownePlace Suites (916) 782-2232		Gregg McKenzie Executive Vice President, Restoration Resources and The McKenzie Land Co., LLC (916) 408-2990
	Heather Hilton Sr. Director of Sales, Larkspur Landing (916) 773-5460		John House Deputy Director of Public Services, City of Rocklin (916) 625-5231
	Kathy Barsotti Recreation Manager, City of Roseville (916) 774-5955		Merlyn Landacker General Manager, Holiday Inn Express Lincoln (916) 644-3440
	Sulynn Jew General Manager, Hyatt Place (916) 788-8501		Traci Gelgood Director of Sales, Orchid Suites (916) 784-2222
	Wendy Gerig CEO, Roseville Chamber of Commerce (916) 783-8136